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A New Brand for SAN

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We had a lot of changes at SAN in 2014, but one of the most visible ones was our new brand. It’s bright. It’s bold. It’s the new SAN.

A brand is more than a label. More than a logo. It’s a cultural identity that tells the world who you are, what you do and why you do it.

By 2014, the airport had grown into an architecturally beautiful and sustainable destination. The Airport Authority had evolved into an innovative industry leader. But our legacy logo did not reflect any of that. We were clearly more advanced, more savvy and more forward-thinking than our identity indicated to the rest of the world.

And so… “Let’s Go” was born. It’s simple and straightforward, yet says everything about our mission and our values.

“Let’s Go” tells our story on multiple levels and in multiple contexts. It’s not just about reaching a destination (“Let’s go to London!”). It also conveys a sense of leadership (“Go make it happen”) and of aspiration (“Go for it!”).

We’re also very proud that the new brand is home-grown. “Let’s Go,” the accompanying logo and color palette were 100 percent conceived, developed and executed by our own employees, not an outside agency.

Our new brand has a sense of purpose. It embraces our industry. It looks to the future.

Because at SAN, we’re going places.

Want to come?

Let’s Go!